While I'm making the logo, I remembered an article on one of a graphic design website, which goes something like this:
Logos are everywhere. Because of this, only a few can rise among the noise - and often it’s the more unique logos that are most memorable. Sometimes to be unique, you’ve also got to be weird.
When one creates a logo, they should follow a logo design process to ensure that the final design suits the needs of the clients (not their wants). Here is the usual logo design process in short:
- Design Brief: Conduct a questionnaire or interview with the client to get the design brief.
- Research: Conduct research focused on the industry itself, on its history, and on its competitors.
- Reference: Conduct research into logo designs that have been successful and current styles and trends that may be related to the design brief.
- Sketching and Conceptualizing: Develop the logo design concept(s) around the brief and research.
- Reflection: Take breaks throughout the design process. This lets your ideas mature and helps you get renewed enthusiasm and receive feedback.
- Positioning: Position yourself as a contractor or build a long lasting relationship. ie. Client tells you what to do or you guide the client to the best solution. The latter is usually best.
- Presentation: Choose to present only a select few logos to the client or a whole collection. Presenting only the best is recommended.
- Celebration: Drink beer, eat chocolate, sleep, start on the next logo design. Or a combination.
0 comments:
Post a Comment